This presentation took place at The 2022 OPEN MINDS Strategy & Innovation Institute. Marketing is more than shiny objects and bringing cookies. Now, to be marketing savvy, and remain competitive you need data. Understanding how to build the appropriate infrastructure as a part of your organizational strategy that helps inform your spend in an efficient and targeted manner. Incorporating a reputation management system, knowing which metrics you are collecting and utilizing, and being able to tell your story as an organization become the driving forces for a successful marketing infrastructure that will positively benefit your organization, and the individuals you serve. In this session, attendees learned:

• What mechanisms you can use to compete
• The importance and strategy for incorporating marketing infrastructure in your organization
• Understanding how targeted marketing can have a positive impact on your bottom line

Speakers:

• Elario “EJ” Rickey, Vice President, Marketing & Communications, Diversus Health
• Adam Roberts, President & Chief Executive Officer, Diversus Health
• Linda Leonard, Senior Associate, OPEN MINDS